Facebook director Christian Hernandez on the challenges of being 'mobile first'
Christian Hernandez, UK and pan-European director at Facebook, discusses the social network becoming a "mobile first" company, the reasons behind the EdgeRank algorithm change and how the news feed...
View ArticleIndependent named as content partner for HTC phone launch
The Independent has signed up to be the content partner of the new HTC One smartphone, as part of the paper's collaboration with HTC BlinkFeed, which aggregates and updates content throughout the day.
View ArticleIAB figures: Witnessing the rise of mobile
IAB's digital advertising figures for 2012 published today highlight the ongoing momentum behind mobile as a media platform, fuelled by the proliferation of smartphones and tablets, and an increasing...
View ArticleFacebook Home launches in the UK for Android phones
Facebook Home app has launched in the UK for Android phones, offering users the ability to have the social network embedded within homescreens for more frictionless sharing and communication.
View ArticleConnected Campaign of the Month: O2
The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.
View ArticleAnalyst view: Questions remain about how Facebook will drive mobile growth
Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as...
View ArticleIs Facebook preparing to bid $1bn for mobile firm?
Is Facebook preparing to match the $1bn it paid for Instagram by paying a similar figure for an Israeli mobile start-up called Waze?
View ArticleFacebook follows Twitter with verified pages launch
Facebook is following in the footsteps of Twitter by launching verified pages to allow people to identify authentic accounts of brands and celebrities on its network.
View ArticleFacebook apes Twitter again with clickable hashtags feature
Facebook has introduced clickable hashtags to drive more conversations on its site as it copies another design feature popularised by rival social network Twitter.
View ArticleCANNES 2013: UK receives four nominations in new innovation category
The first ever Innovation Lions shortlist includes four nominations for UK work, with R/GA London, Google Creative Lab London, AKQA London and SapientNitro London all getting one nomination each
View ArticleConnected Campaign of the Month: Secret Escapes
The exclusive travel website has been using Facebook tools to engage with its existing members and attract new ones.
View ArticleFacebook announces changes to News Feed formula
Facebook has unveiled an update to its News Feed algorithm, which promises to now rank posts by their relevance to the user and prioritise the most popular updates.
View ArticleFacebook announces changes to News Feed formula
Facebook has unveiled an update to its News Feed algorithm, which promises to now rank posts by their relevance to the user and prioritise the most popular updates.
View ArticleConnected Campaign of the month: Pepsi Max
The soft drink turned to Facebook to ensure its target audience was exposed to its core values via engaging content.
View ArticleWill the social media bubble burst for brands?
People's use of social platforms is maturing, yet brands are still struggling to establish how to make their presence pay, writes David Benady.
View ArticleIMterview: "How should brands REALLY react to the new Facebook algorithm?"
Paul Armstrong and Darika Ahrens are the 'Trinny and Susannah' of digital marketing. After long agency careers -- most recently for Paul as Head of Social at Mindshare, and for Darika as the Forrester...
View ArticleConnected Campaign of the month: Pepsi Max
The soft drink turned to Facebook to ensure its target audience was exposed to its core values via engaging content.
View ArticleWill the social media bubble burst for brands?
People's use of social platforms is maturing, yet brands are still struggling to establish how to make their presence pay, writes David Benady.
View ArticleFacebook Connected Campaign of the month: Sky Share
The broadcaster promoted its shows by harnessing the power of friends through dedicated targeting via Facebook.
View ArticleAn evolving network - understanding Facebook's recent changes
Facebook has seen many changes over the past few months that impact upon marketers, writes Colin Grieves, general manager of Alchemy Social, an Experian Company.
View Article
